ABOUT THE PACHANGA LATINO MUSIC SERIES
In 2016, the Pachanga Latino Music Festival is growing the Austin celebration of Latino music and culture to a year-round program, by evolving into a quarterly concert series at Austin City Limits Live at The Moody Theater (ACL Live).
The Pachanga Latino Music Series is the latest evolution of the critically acclaimed Austin, Texas, based festival, which was dedicated to promoting a vibrant blend of Latino-created music and art and its impact on contemporary American culture. This series presents world-class Latino talent to Austin audiences, with a concerted focus on bringing more of central Texas’ Latino and Hispanic communities to experience live music at ACL Live, a world-renown state-of-the-art concert venue in the heart of downtown Austin.
Promoters from both the festival and ACL Live are working together to grow the series into an institution lasting for years to come. Pachanga Latino Music Festival founder Rich Garza says of the evolution, "I couldn’t think of a better home or team to work with for the next phase of Pachanga than ACL Live and the amazing folks there. I’m really looking forward to our new approach of bringing in more top-level acts throughout the year.” And there is a rich history from which to draw; from 2008–2015, Pachanga presented—on multiple stages—a wide-variety of traditional and modern genres of music from the United States and around the globe during a day-long festival at Austin eastside park, Fiesta Gardens. Past festival artists include Calle 13, Intocable, Julieta Venegas, Los Lobos, Kinky, Ximena Sariñara, Los Lonely Boys, Bomba Estereo, Grupo Fantasma, Brownout, Bostich + Fussible, Celso Piña, El Gran Silencio, Michael Salgado, Bobby Pulido M.I.S., Toy Selectah, Pacha Massive, Sergio Mendoza y La Orkesta, and many more.
Past partners from the festival are also supporting the series, including Univision, HEB, and Whataburger. Both the ACL Live porch and the W Austin terrace will be utilized to provide space for festive sponsored activities and food vendors, especially for the family-friendly shows like Pocoyo Live Show, the first concert in the Pachanga Latino Music Series happening Sunday, February 28th. Pocoyo Live Show will deliver a host of surprises and discoveries seasoned with the best of children’s music, and both Univision and HEB are providing a fun-filled Sunday afternoon of activities and goodies at ACL Live right before the afternoon concert. And to celebrate the launch of the Pachanga Latino Music Series, ACL Live is offering special pricing to Pocoyo Live Show for all past Pachanga Latino Music Festival attendees, while supplies last.